The annual UFI (The Global Association of the Exhibition Industry) dinner gathers all managers from the exhibition industry at the end of their annual congress. We were asked to conceive a dinner for 500 guests with strong moments of entertaining. The focus of the narrative was also to be about the city of Milano, fresh with creative ideas and excelling in fashion, music, food and arts.
We selected 4 young italian chefs together with Michel star awarded chef Viviana Varese from ristorante Alice.
Each of them was asked to create a dish.
The video collective Karmachina created a video installation to go along with the performance of jazz singer Mila Trani. All 4 dishes were underlined with a different visual and sound mood and with 4 different Antonio Marras dresses for the singer.
The art direction is by Paolo Bazzani, longtime collaborator to Antonio Marras himself.
The only one moment you shouldh have diet food is while you are waiting for the steak to cook.