My work

I deal with creative direction, brand storytelling, communication and marketing strategies through a team of young and highly innovative collaborators.

CREATIVE DIRECTION

A creative direction is necessary to establish the visual identity of a company or brand and it guarantees quality and coherence of the message towards clients and market. A succesfull creative direction makes a brand immediately identifiable and enhances its value.

 

Photographic campaigns, films, videos, graphic design, website and digital platforms design and events are the instruments to work on.

BRAND STORYTELLING

Brand storytelling is a tool to activate consumers immagination, a realistic story that is being told to trigger emotions and a deep identification with the brand through a number of media.

 

A written and visual narration of the story and the way it is applied to all communication tools are the basic of storytelling.

COMMUNICATION STRATEGIES

Building a communication strategy is consistent with an initial phase of analysis, the definition of a specific storytelling and its application on all areas of communication and marketing, holding the creative direction constantly under control.

 

Creation of every single tool of communication along with a scheduled plan of action and a continuous check on performances.

MARKETING STRATEGIES

A good market strategy, developped through a deep work on products and a clear analysis of scenarios, affects on the visibility and attractiveness of the project. Along with the communication strategy it shapes up the direction of the brand.

 

Distribution channels, e-commerce, advertising planning on web and social media, tradeshows and presentation events are all part of this last part of the global brand strategy.