I deal with creative direction, brand storytelling, communication and marketing strategies through a team of young and highly innovative collaborators.
A creative direction is necessary to establish the visual identity of a company or brand and it guarantees quality and coherence of the message towards clients and market. A succesfull creative direction makes a brand immediately identifiable and enhances its value.
Brand storytelling is a tool to activate consumers immagination, a realistic story that is being told to trigger emotions and a deep identification with the brand through a number of media.
Building a communication strategy is consistent with an initial phase of analysis, the definition of a specific storytelling and its application on all areas of communication and marketing, holding the creative direction constantly under control.
A good market strategy, developped through a deep work on products and a clear analysis of scenarios, affects on the visibility and attractiveness of the project. Along with the communication strategy it shapes up the direction of the brand.