My story

My first job, in 1991, was to research and design fabrics at Romeo Gigli for seven years.

I learnt passion for textiles, for in-depth search and analysis and I began developping an instinctive love for beauty itself.

Afterwards, until 2003, I free-lanced as a creative consultant with brands such as Trussardi, Maska, Cerruti, Lawrence Steele, Kashyama, Arfango, Les Copains, Alberto Aspesi, Bottega Veneta building a vast knowledge about branding and creative management, in addition to a continuous research in fashion and textile design.

In 1999 I began collaborating with the fashion school Istituto Europeo di Design in Milano where I was first teaching fashion design, I then became head of education and then headmaster of the school. I kept the position for five years. This is where I discovered a deep love for teaching and where I met all responsabilities linked to the management of an actual business company. I completely reorganized the school’s learning strategy and didactic methods along with the teaching staff and human resources in order to make it become one of the first italian fashion school by number of students and revenues. I also created a personal and professional relationship with Franca Sozzani, then editor in chief of italian Vogue and scientific director of the school.

In 2009 I created the Piattaforma Sistema Formativo Moda, the first italian fashion schools association, gathering all major fashion institutes in Italy.

My teaching experience is also applied to corporate training, focusing on creative dynamics of the fashion market with clients such as Wella Italia, Davines, Alfaparf, P&G Prestige, Pernod-Ricard.

From 2009 to 2016 I founded and co-directed PIZZA one of the first italian independent fashion magazine, a biannual publication, and its daily website, both with the aim of gathering italian young talents in the field of fashion, arts, photography and design.

Since 2010 I am a creative strategist using brand storytelling as a medium of communication.

I also collaborate with Camera Nazionale della Moda Italiana handling all projects related with fashion schools and having the creative direction of Milano Moda Graduate event.

I write about fashion on,